Neon signs add a bright and vibrant touch to any commercial space. But to get the most out of this visual communication tool, strategic placement is essential. Here are some practical tips to optimize the positioning of your neon signs, in order to maximize their impact on your audience.
Discover the neon signs that impact your business
Why good investment is essential
Proper placement of neon signs can increase visibility, capture the attention of passersby, and improve the customer experience. A poorly positioned sign can go unnoticed or appear out of place, reducing its effectiveness. For businesses, proper positioning is crucial to attracting customers, increasing brand recognition, and driving sales.
1. Analyze the available space
Before deciding where to install your neon sign, take the time to analyze the available space. Think about the optimal viewing angle: the sign must be visible from both the inside and the outside. If your store is located on a busy street, position the sign so that it attracts the attention of pedestrians, but also of motorists.
2. Maximize visibility
Place your sign in an open area, free of obstacles like furniture or other decorative items that might block your view. For maximum impact, place it at eye level or higher, depending on the layout of your space. Good ambient lighting can also enhance the impact of the neon sign, especially in environments where natural light is limited.
3. Think about the surrounding lighting
The intensity of the light and the colors of the environment must be taken into account. A neon sign in an environment that is too bright can lose its shine, while in a dark room it can create a striking contrast. Adjust the general lighting so that it highlights your sign without overwhelming it.
4. Play with symmetry
Visual balance is important to draw the eye. A sign placed symmetrically, in the center of a wall or next to a key element like a window, creates a focal point that naturally draws the eye. If you opt for asymmetry, make sure the imbalance is intentional and harmonious.
5. Experiment with the outdoors
Neon signs aren't just for indoor use. They can also be used outdoors to attract customers. A neon sign placed outside your store, above the door or near the windows, can catch the attention of passersby from afar, especially in the evening.
Discover the neon signs that impact your business
The right placement of a neon sign can make all the difference to your business. By maximizing its visibility, playing with symmetry, and taking lighting into account, you can transform a simple sign into a powerful visual marketing tool.
